While economic pessimism seems to be high, the data suggest there’s reason for optimism, per the latest pulse survey conducted by restaurant development + design magazine. The data shows 76% of respondents saying their actual 2022 sales figures are equal to or better than their projects for the year.
Breaking that out, 49% of respondents said their actual sales figures were about the same as they projected. An additional 27% of respondents said that when comparing projections to actual sales figures, 2022 numbers are higher than they had projected.
The remaining 24% of respondents say their projected sales numbers in 2022 are less than they had expected.
rd+d’s ongoing research project periodically surveys qualified subscribers on the state of restaurant development and design. This survey was fielded in early August 2022.