Dallas-based Layne’s Chicken Fingers wrapped its first year of franchising with a total of 5 deals totaling 40 units. The chain plans to open 8 new locations and sign 45 new franchisees by the end of 2022.
Garrett Reed, Layne’s CEO, says the brand’s initial growth in Texas is central to its long-term development strategy. “We were founded in College Station and still have that rich hometown culture in all of our locations,” says Reed. “We know we have a special brand here, with serious fans across Texas, and we see a bright future for franchisees who want to bring smiles to families in their communities. It’s hard to resist our hand-fried chicken and specialty sauces, and after their first visit, people tend to become loyal guests.”
In line with the brand’s initiative to expand first in Texas, it was announced in late 2021, that Scott and Heather Davis, would bring six locations to Burleson, Arlington and Mansfield.
Furthering the brand’s Texas expansion is Texas-native Noah Kara, who is bringing the chicken franchise’s first location to Austin in early 2022. After opening in Austin, he says he’ll focus next on opening a new location in Corpus Christi.
With a 30-year history in Texas and an army of brand fanatics who stayed loyal during the pandemic, the rapidly expanding chicken finger concept plans to partner with franchisees to open 100 new locations by 2025.