MOOYAH Burgers, Fries & Shakes signed its largest development deal to date. Franchisee Marc Verderame plans to open 15 new locations in Palm Beach County. Fla., over the next 10 years.
MOOYAH has been riding a wave of expansion and remains on track to add 45 new locations by the end of 2023 to its 90-unit, fast-casual franchise system. Verderame saw this expansion as a chance to turn his years of experience in franchising into a new opportunity in the Palm Beach area.
Verderame grew up around the restaurant business. After working in construction, he branched out into franchising, eventually becoming a multi-unit franchisee for Golden Corral in Palm Beach County. Now, he plans to open the first of 15 new MOOYAH Palm Beach locations in the first quarter of 2022.
MOOYAH has been one of the winners during a tough time for the industry. In 2020, 18 MOOYAH stores joined the franchise’s Million Dollar Club — a group of restaurants that have brought in at least $1 million in sales. “Systemwide, MOOYAH grew by 10% during the pandemic, while also finalizing our new drive-thru concept,” says Mike Sebazco MOOYAH vice president of operations and development.