The Greene Turtle restaurant and sports bar chain continues to broaden its footprint in the Northeast to include New Jersey.
A group of investors with extensive QSR and petroleum distribution/retail experience has signed an agreement to develop 11 units in the Garden State. The franchisees, operating as Imperial Restaurant Group LLC, will focus their development efforts on the southern half of the state.
The new development agreement complements a 10-unit agreement for New York’s Long Island, signed in 2012. “We are thrilled to have secured a deal to bring The Greene Turtle to southern New Jersey, and equally excited about the franchise partners through whom we are doing it,” says Tom Finn, vice president of franchise business for The Greene Turtle. “We plan to establish a strong presence throughout the Garden State.”
The Greene Turtle has developed design prototype options for freestanding buildings, conversions, endcaps, urban locations, airports and arenas. It currently has 37 locations open in New York, Maryland, Virginia, Delaware and Washington, D.C. In addition to Long Island and southern New Jerse y, the chain looks to expand into northern New Jersey and New York City, as well as New England, Pennsylvania, West Virginia, Virginia, the Carolinas, Georgia and Florida.