Pizza Hut is doubling down on safety and convenience by launching The Hut Lane, a dedicated digital order pickup window available at more than 1,500 locations across the country — with more to come.
“We are giving our customers a variety of options to optimize their pizza-eating experience as we build on our business momentum,” says Nicolas Burquier, chief customer & operations officer, Pizza Hut. “Not only do we offer industry-leading, innovative menu items that are only available at Pizza Hut, we also offer several digital-first pick-up options for our customers, and The Hut Lane is a great example of that.”
Consumers can access The Hut Lane via Pizza Hut’s app, website and by placing orders over the phone. Upon arrival, customers can simply pull up to the dedicated window, grab their order and go. If The Hut Lane is not available at particular local Pizza Hut, the app will automatically offer Pizza Hut's Contactless Curbside Pickup so guests can still stay in their cars to pick up their orders.
The Hut Lane is part of the brand’s long-term strategy to modernize through digital ordering and improved customer experiences, and many franchise owners seeking an edge on speed and convenience in their local markets will look to utilize this feature. As Flynn Restaurant Group recently took ownership of more than 900 Pizza Hut restaurants, the franchisee plans to prioritize The Hut Lane in many of its stores going forward.
Pizza Hut continues to develop plans for additional Hut Lane in-store branding elements and will look to roll them out soon. Pizza Hut operates nearly 18,000 restaurants in more than 100 countries.