Philippines-based fast food behemoth Jollibee will add to its U.S. store count with the addition of two new locations in January. The brand will open its first store in Florida's Tampa Bay area and its first on the island of Maui in Hawaii. The new stores are part of the brand's plans to grow to 150 stores in the U.S. by 2023.
With Florida and Hawaii ranking among the top 10 states with the highest concentration of Filipinos, opening additional locations in key areas in these states was an obvious decision for the company. The success of Jollibee's existing stores in Jacksonville, Fla., and on Hawaii's Oahu island were a key indicator of where to put new units, per a company release. Jollibee Pinellas Park and Jollibee Maui are the 40th and 41st stores to open in the U.S. and arrive on the heels of the brand's recent entrance into Arizona and further expansion across California.
In 2019 the company also opened its new North American headquarters in Los Angeles to accommodate its growing workforce and help meet its expansion goal in the U.S.
Jollibee is the flagship brand of Jollibee Foods Corporation's 15 brands. JFC is one of the world's largest Asian restaurant companies with more than 5,800 stores in 35 countries.