Connecticut-based Wing It On is moving its six-location chain into new markets this summer with the debut of its first food truck. Previously, we’ve seen casual-dining chains with a focus on wings move into the fast-casual space.
Wing It On Wheels! is the newest concept from WIO, which was established in 2011. The food truck will motor around the state of Connecticut offering traditional and boneless wings with the chain’s signature sauces.
“Wing It On Wheels! is going to help us get outside of our existing geographic footprint to share our love of wings with new fans across the state,” says Founder and CEO of Wing It On Matt Ensero. “We have a number of fairs and festivals lined up and we’re beyond excited to already be featured at some of the premier Connecticut craft breweries like Counterweight in Hamden, New England Brewing Co in Woodbridge, and Stony Creek in Branford. If you are a fan of craft beer, you’d probably love an epic wing experience to go with it.”
The chain is also adding two additional full-service locations in the state. “There certainly is a feeling of positive momentum for Wing It On! and we do have plans to open more stores outside Connecticut. As we carefully establish our growth plans we focus on partnering with the right franchisees and finding the right geographic locations to establish ourselves as a stronger regional brand,” says Ensero.