Auntie Anne's unveils a new store designed to target Gen Z and Millennials. The brand's refreshed design balances the nostalgia of the brand with modern convenience and improved curb appeal.
More than 150 stores are expected to undergo remodels this year, and the updated design embraces a flexible, modular layout, refreshed color palette and design elements such as the "naturally knotty" wall graphic and the twisted mural design, evoking the visual of Auntie Anne's iconic knotted and twisted pretzels.
The format prioritizes operational ease with smart digital menu layouts, clearly defined queuing paths and a dedicated mobile order pickup area to support growing off-premises demand. Thoughtfully positioned merchandise displays, frozen beverage machines and a clear view into the kitchen allow guests to watch the rolling process in real time.
"This modernized design is a reflection of how we're evolving to meet our guests wherever they are, while offering franchisees the flexibility, scalability and operational efficiency they need to be successful," says Michael Freeman, president of brands, GoTo Foods. "Our bold new look, featuring vibrant blues, playful twists and a sleek logo, signifies a major evolution in our visual identity, ensuring we remain culturally relevant and enticing to our target Gen Z and Millennial demographics. As consumers are engaging with Auntie Anne's in more ways than ever before, we're building a brand experience that's adaptable, future-ready and deeply connected to how people snack and dine today."
