Häagen-Dazs will roll out a new shop design on April 30 when it opens a location in Walnut Creek, Calif.
The updated Häagen-Dazs Shops design embodies the chain’s mission to provide “luxury where you are” that can be enjoyed by all. The new design features a bright, bold color scheme, ice cream-themed murals, updated team uniforms, and modern lighting and seating.
The Walnut Creek mural was designed by Brooklyn-based artist Jade Purple Brown, a Häagen-Dazs brand partner since 2021. Other design touches scattered throughout the store include coffee bean, vanilla flower and chocolate ingredients found in the redesigned tapestry wallpaper and a 3D-printed vanilla flower, strawberry and caramel art pieces displayed on the shelves.
The first Häagen-Dazs Shop opened in Brooklyn, N.Y., in 1976. The company has more than 200 locations in the U.S.