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After launching in London in 2019, Electric Shuffle opened its first U.S. location in Dallas.

The shuffleboard concept was created by the London-based hospitality group, Red Engine, which is also the mastermind behind the darts and dining concept, Flight Club.

When looking for a Dallas location for Electric Shuffle, the Red Engine team was drawn to a historic 1920s fire station locally referred to as Deep Ellum. 

"Deep Ellum is the perfect home for the brand as it mixes the old with the new,” says David Ramsbottom, creative director of Electric Shuffle. The transformation of taking “classic, nostalgic elements and re-imagining them for a modern audience,” is what inspired the renovation. The space now includes two bars, seventeen shuffleboard tables as well as a private event space.

Project: Electric Shuffle Dallas

Owners: Red Engine

Chef: Tom Morgan and Freddie Gomez

Design: Red Engine Interior Design Team led by Jimmy Dare

Branding, graphics: Red Engine Creative Team led by David Ramsbottom

Lead contractor: ARCO Murray

Snapshot

Location: Dallas, Texas

Opened: November 2021

Concept: Eatertainment, bar and restaurant, shuffleboard

Menu style: High-end American

Project type: Renovation

Real estate type: Adaptive Reuse, Historic 100-Year-Old Building

Size: 15,230 square feet

Interior seating capacity: 500

Furniture of note: Bespoke shuffleboard tables and millwork

Project duration: 15 Months

Artwork: Custom Murals by Kyle Wadsworth, Set Production by Mecca Design

Images courtesy of Electric Shuffle

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