After launching in London in 2019, Electric Shuffle opened its first U.S. location in Dallas.
When looking for a Dallas location for Electric Shuffle, the Red Engine team was drawn to a historic 1920s fire station locally referred to as Deep Ellum.
"Deep Ellum is the perfect home for the brand as it mixes the old with the new,” says David Ramsbottom, creative director of Electric Shuffle. The transformation of taking “classic, nostalgic elements and re-imagining them for a modern audience,” is what inspired the renovation. The space now includes two bars, seventeen shuffleboard tables as well as a private event space.
Project: Electric Shuffle Dallas
Owners: Red Engine
Chef: Tom Morgan and Freddie Gomez
Design: Red Engine Interior Design Team led by Jimmy Dare
Branding, graphics: Red Engine Creative Team led by David Ramsbottom
Lead contractor: ARCO Murray
Location: Dallas, Texas
Opened: November 2021
Concept: Eatertainment, bar and restaurant, shuffleboard
Menu style: High-end American
Project type: Renovation
Real estate type: Adaptive Reuse, Historic 100-Year-Old Building
Size: 15,230 square feet
Interior seating capacity: 500
Furniture of note: Bespoke shuffleboard tables and millwork
Project duration: 15 Months
Images courtesy of Electric Shuffle