Dlush, a high-energy, contemporary lifestyle food and specialty beverage chain, has opened its newest unit in the University of California San Diego's Price Student Center.
Working with architectural design firm Colkitt&Co, the San Diego-based chain transformed a 1,840-square-foot former storage space into a "vibrant yet casually posh" dining venue. Eager to translate the Dlush brand to appeal to a student and faculty population of 38,000, the design encourages guests to linger longer with creative features such as power integrated into the seating, tiered social lounge areas that 'pool' students together and social media walls.
The company last year opened a Dlush café and lounge in a former cafeteria space at the 20,000-plus-member Rock Church in Point Loma, Ca. It also operates a unit in Hollywood, Calif., and several units via investors in Kuwait and Qatar.