Charlotte, N.C.-based Salsarita’s Fresh Mexican Grill has undergone an extensive brand refresh and debuted a new prototype.


The chain changed its name (from Salsarita’s Fresh Cantina), debuted a new logo, and updated its appearance with a new prototype that offers the option of drive-thrus. The bright color scheme emphasizes the word “fresh.” The interior includes exposed ceilings, light wood, yellow, and pops of red.

Salsaritas is in the middle of a growth push with new franchised and corporate-owned locations in a mix of traditional and nontraditional locations.