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Great Wraps Gets Back to Grilling Roots

Atlanta-based Great Wraps has unwrapped a new brand image and design prototype aimed at taking the 75-unit chain back to its roots. Renamed Great Wraps Grill, the new prototype squarely focuses on recreating the cooked-to-order, hot-off-the-grill appeal on which the concept was founded more than 25 years ago — and from which it had drifted, according to Mark Kaplan, CEO and chairman for the restaurant chain.