Best New Prototype — Existing Chain Concept

Awarded to the best new prototype rolled out by an established brand.

Entry requirements:

• Only projects completed between April 1, 2020, and September 1, 2021, are eligible.
• All entries must be submitted in a single PDF file that does not exceed 28 pages. If the PDF file is larger than 20MB, please house on a file sharing site such as Dropbox or Google Drive, and include the link in the text box below.
• Entries must include a final, approved floor plan and photos of the completed restaurant.
• Entries must include aspects of the branding elements/package.
• It is recommended that entries include a copy of the menu.
• It is recommended that renovations include before and after photos.

Every entry must include the following on the first page:

• Name of project and name of operator/owner company:
• Project location (city, state):
• New build or renovation:
• Opening date or renovation completion date:
• Real estate type (end cap, freestanding, inline, airport, etc.):
• Unit size (square footage) and number of seats:
• Brief description of concept and menu style:
• Average check:
• Project budget:
• Project team (include members from the operator company, architects, designers, contractor and other relevant parties):

All entries must touch on the following project details (please address the questions below in 750 words or less; you may use photos between text to illustrate points):

• Describe the motivation/objectives for developing the new prototype.
• What were the biggest changes/improvements made over the previous prototype?
• Describe/note new elements and materials.
• What steps were taken to drive new efficiencies into the operation?
• What impact on average unit opening costs did the new prototype have?
• What impact on traffic and sales has the new prototype had, if known?
• What makes this an award-worthy prototype?

Deadline for submission EXTENDED to Monday, October 18, 2021.

Please email kevin@zoombagroup.com with any questions.