Irvine, Calif.-based Juice It Up! has opened a location inside an LA Fitness in Arlington, Texas, the chain’s ninth nontraditional opening.
Additional nontraditional locations include other fitness clubs, universities, and even a minor league baseball park. Four additional nontraditional stores are under development, including mall, convenience store and college campus locations.
According to the company, nontraditional stores can operate in a smaller footprint, while still offering the chain’s full menu of juices, smoothies and fruit bowls.