A new chicken concept has debuted in Orlando, Fla. Backed by KFC, Saucy is a standalone chicken-focused concept that highlights 11 dipping sauces, which are available as combos, flights or mixes.
Images courtesy of Saucy
“Everyone is obsessed with sauce — more is more,” says KFC Chief New Concept Officer Christophe Poirier. “With Saucy, we’ve taken KFC’s famous Original Recipe and amplified it with a brand-new concept that lets consumers play with flavor. You can pick a combo, choose a flight of sauces or, my personal favorite, mix sauces and sides to create your perfect meal. We’re sauce people, not math people, but we tried to calculate it and there seems to be over 4,000 different ways you could order at Saucy and have a different flavor experience every time.”
Sauces and tenders can be paired with toasted Hawaiian rolls, crinkle cut fries and coleslaw. Diners can also opt for an EZ Crispy Sandwich, Spicy Queso Crunch Sandwich, or various combos, including three-piece tenders combo with a toasted roll, fries, medium drink and choice of sauce
With a bright, modern look and tech-forward customer experience, Saucy is designed with a younger generation in mind. Drive-thru lanes allow traditional traffic flow while inside, diners order from either the Saucy app or kiosks. To encourage dining on-premises, Saucy plans to debut programming such as live entertainment to get patrons to stay awhile.
