Tous les Jours, a French-Asian bakery-cafe chain offering more than 300 different kinds of artisan pastries, gourmet cakes and desserts baked in-store daily, has announced that Q1 2022 same-store sales (SSS) increased 24.2% over the same period last year, while total system sales (TSS) jumped 42.4% as the brand targets the opening of its 100th location.  

“This year will be a significant one for Tous les Jours, as we set our sights on numerous important milestones in the U.S. across brand development, sales growth, franchise expansion and market penetration,” says Sam Hong, business development manager for Tous les Jours. “We are extremely proud to begin 2022 with a strong first quarter, and we remain deeply grateful for our talented franchisees and their teams because they consistently deliver a memorable experience for everyone who visits one of our locations or receives one of our delicious pastry creations.”

Across the U.S., Tous les Jours’ development activities are robust in 2022 and the debut in 2023 of a new corporate flagship store. Tous les Jours inked ten development contracts in the first quarter this year, and the brand opened ten new stores compared to 2021’s Q1, now standing at 76 locations across the country.  One of Tous les Jours’ newly signed franchise partners in Q1 is scheduled to open a location in Nevada this fall — the brand’s first store in the Silver State.  Other soon-to-open stores include first-time locations in Connecticut, Pennsylvania and Nebraska, as Tous les Jours continues to expand its footprint in states where the brand has not previously operated.