Nékter Juice Bar announced two major milestones: the chain’s East Coast debut with 2 scheduled openings in North Carolina in early December, and the planned opening of its 100th restaurant, in Anaheim, Calif., in late December.
The chain also has 150 restaurants in development and plans to have 425 restaurants by 2020.
Nékter entered several new markets this year, including Utah, Florida, Washington and Texas. The company will open at least 9 more restaurants in 2017 and an additional 75 restaurants in 2018.
As part of its growth strategy, Nékter invested in four new restaurant designs in 2017 to resonate with different communities and demographics: city/urban, suburban, traditional, and non-traditional. “Restaurants are more than just about food, they should be about building a community,” said Steve Schulze, co-founder and CEO, Nékter Juice Bar. “And with that must come restaurant design that is consistent with the brand but also reflective of and appealing to the local community. Nékter is more than the brick and mortar of a restaurant. It’s a lifestyle that permeates beyond the four walls.”