Atlanta-based Fresh To Order (f2o) opened its 13th location on November 19 and the first for the fast-casual brand in South Carolina.
Located in Greenville, the new unit is operated by f2o franchisee Real Restaurant Group LLC, which plans to open five additional units in the Charlotte market.
With the Greenville location, the brand is introducing some new twists on its "fine. food. fast." model. For example, it is the first unit in the system to offer delivery within a three-mile radius of the restaurant. It also includes a grab-and-go case stocked with Fresh To Order's specialty flavored teas, house-made soups and popular side dishes, such as grilled vegetables, macaroni and cheese, and garlic mashed potatoes. In addition, the restaurant features an enhanced outdoor dining area with fire and water elements, as well as enhanced catering capabilities.
The company plans to continue to add new restaurants in Georgia while also growing throughout the Southeast. It began franchising in 2010 and is pursuing franchisees in Georgia, Alabama, Tennessee, Florida, the Carolinas and the Mid-Atlantic states, with a target of opening 50 restaurants over the next five years through a mix of franchise and company growth.