Houston-based King’s BierHaus, a casual German-style eatery and biergarten, signed its first franchise deal to bring three additional units to the greater Houston area.
Franchisee Chung Hui plans to open the first franchised location in League City in October. A second location is expected to follow in Katy.
“Being from the Houston area, I had been following King’s Bierhaus for the last few years and watched as they gained more and more notoriety on a local and national level,” says Hui. “Of course, I jumped on board when I heard they were beginning to franchise as I saw huge potential in the brand’s unique hybrid casual model and restaurant atmosphere. It’s exciting to be getting involved with the company in its early stages and grow alongside them as they continue to expand King’s Bierhaus across Texas and the U.S.”
King’s BierHaus is the sister concept to King’s Biergarten, founded by Austrian-born father and son duo Hans and Philipp Sitter in 2011. It began as a car wash serving bratwurst and beer and, over the years, developed into a popular stop for locals and tourists alike. The eatery presents Austrian, German, and American cuisine in a modern fusion approach, with signature dishes such as The Famous Schnitzel Sandwich.
“We conceived and developed King’s BierHaus from the start with a franchise model in mind, so it’s very exciting for us to have secured our first franchisee within months of finalizing our [franchise disclosure documents],” says King’s BierHaus co-founder and CEO, Philipp Sitter. “From the consumer side, we knew there was a hole in the market for concepts that offered a unique experience for guests, and from a business and franchising standpoint, we focused heavily on our economics, so we could make King’s BierHaus easily scalable, with high sales profits and low cost of goods.”
The BierHaus offers a hybrid service model, combining elements of casual dining and fast casual. Guests follow a five-step ordering process that begins at the counter and transitions into full-service once seated.
King’s Bierhaus is targeting aging casual dining establishments for conversion.