Branding Matters: An Interview with Karen Brennan

Having helped shape some 50 different brands "from the inside out" over the past 25 years as a senior marketing and development executive, a consultant and National Restaurant Association (NRA) Marketing Executives Group (MEG) board member, Karen Brennan knows a thing or two about branding.

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Reimaging a Classic: Culver’s Takes it from the Top with New Prototype

Beloved throughout the Midwest for its ButterBurgers and frozen custard, Culver’s spent the past five years strategically positioning itself for growth well beyond its home base. A big part of that positioning includes creating an updated, more relevant look and feel for its classic blue-roofed restaurants.

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Talk Shop: Working with Designers to Avoid Missteps

Need a new look? rd+d asked architect Bart Mills and graphic designer Tracey Barker of Back Lot Productions, Inc., Atlanta, for insider tips on working with designers and avoiding missteps.

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