QDOBA Mexican Eats signed two new development agreements to open 50 new restaurants in Atlanta and Nashville. A recent acquisition and expanded development commitment from B Wild Investments, LLC is further accelerating franchise-led growth.
QDOBA and its franchise partners currently operate over 865 restaurants, with plans to double the brand's footprint to approximately 2,000 restaurants within the next eight years, opening around 100 restaurants annually. Additionally, they expect to increase the share of franchised locations to 85% of system restaurants.
The signed franchise development agreements include 30 new restaurants in the Atlanta area and 20 new units in Nashville.
Additionally, franchise partner 7 Star Eats, an affiliate of B Wild Investments, LLC, has completed the acquisition of 22 QDOBA restaurants in the Pacific Northwest, growing its footprint to 42 restaurants across Alaska, Colorado, Idaho, Montana, and Washington. The transaction elevates 7 Star Eats to one of QDOBA's largest franchise partners.
An expanded 63-unit development commitment across Colorado, Utah, Washington, Nevada, and New Mexico also reflects B Wild's growing conviction in QDOBA.
"Mexican fast casual is one of the most attractive segments in restaurants, and QDOBA has the brand, menu, and unit economics to win," says Barry Dubin, founder and CEO of B Wild Investments. "Just as important, the QDOBA leadership team has been an exceptional partner — aligned, commercial, and genuinely invested in advancing the brand in partnership with franchisees. That partnership approach is why we're committed to growing meaningfully alongside QDOBA."
Brand Snapshot: QDOBA Mexican Eats
Founded: 1995 (originally Zuma Fresh Mexican Grill)
Headquarters: San Diego, Calif.
Category: Mexican Fast Casual
Footprint: More than 865 restaurants across the U.S. and Canada, with more than 650 additional locations in development.
