goop Kitchen, a chef-crafted restaurant takeout concept founded by Gwyneth Paltrow, made its New York City debut and marked the brand's first expansion outside of California.
Built as a dark kitchen model, goop Kitchen operates without traditional dining rooms, offering thoughtfully crafted meals designed specifically for delivery and takeout.
The New York launch represents a significant milestone for the brand, bringing its delivery-focused model to one of the most sophisticated and competitive food markets in the world. With additional locations planned across Manhattan and Brooklyn, goop Kitchen plans to double its footprint in the coming year.
"New York felt like a very natural next step for us," says Gwyneth Paltrow. "It's one of the most vibrant and discerning food cities in the world, but it's also a place where people rely on delivery in a real way. We built goop Kitchen around that reality, creating food that's thoughtful, satisfying, and designed to arrive just as it's meant to be enjoyed. In the city that raised me and refined my palate, this milestone feels deeply personal. I'm thrilled to finally be here."
Founded in 2021, goop Kitchen is helmed by VP of Culinary Chef Kim Floresca, whose background includes Michelin-starred kitchens such as Per Se and El Bulli. Dishes are developed "with travel in mind," according to a release. Custom packaging is engineered to preserve texture, temperature and integrity.
"We've spent the past several years building and refining a model designed specifically for delivery, and the performance we've seen gives us real confidence in its ability to scale," says CEO Donald Moore. "Today, we're serving more than 40,000 guests each week with strong repeat behavior across markets. Expanding into New York marks the beginning of an exciting new phase of growth for the brand."
