Smoothie and açai bowl chain Juice It Up! inked a deal to bring four new stores to the Houston area with existing franchise partners Cem Yorulmaz and Burak Hurmeydan of Palate Pros, LLC. Yorulmaz has been operating Juice It Up! locations in California for more than 15 years and is partnering with Katy, Texas, local Hurmeydan on the new stores.
This development deals comes close on the heels of the chain opening its 100th unit — and its first in Nevada — in January.
With more than 30 locations in the development pipeline across seven states, Juice It Up! is on track to double its franchise system over the next four years. The chain currently operates 100 locations across 7 states.
