In a reader survey fielded in May, 37% of participating rd+d subscribers said more customization in design represents the best way to combat the growing sense of sameness in restaurant environments. Close behind at 35%, was developing and adhering to a brand's story, suggesting that originality is driven as much by a clear identity as it is by unique design elements.
Localized design also emerged as a significant strategy, with 23% of respondents favoring the inclusion of regional influences and community-specific elements. The finding reflects a desire for restaurants to feel connected to their surroundings rather than interchangeable from market to market.
Notably, very few respondents dismissed the issue altogether. Just 3% said concerns about design sameness are overblown.
As if often the case with readers of rd+d, strong opinions were shared. One reader wished those chasing trends would just stop: “Stop looking at trends and just do something original, please! I’m SO over the ‘70s orange record-listening lounge look!”
Another reader noted that customization was important but that it must align with the brand identity, calling out the recent news about Pizza Hut’s retro designs being popular: “The buildings were customized to meet the look of The Hut, therefore standing out from competitors, but were essentially the same within the portfolio, allowing guests to recognize a brand they loved no matter where they [saw] it. Design to the brand!”
What does it mean? The best way to combat sameness in restaurant design is to design to the brand and not chase trends. It’s also important to invest in some level of customization that is true to the brand’s identity.
rd+d regularly surveys subscribers on the state of restaurant development and design. Subscribe to The Pulse to get rd+d’s surveys and results delivered to your inbox six times a year and to contribute your opinions to the surveys.
