Best New Concept Launch
Winner: Hogwood, Franklin, Tenn.
- Architect: Matthew McCord
- General Contractor: Prairie Contractors, Frankfort, Ill.
- Branding and Interior Branding: Nice Branding Agency, Franklin, Tenn.
Hogwood started as a successful catering concept. For its first brick-and-mortar location, it was important that the physical space deliver the story of their successful roots while establishing a unique brand story, a distinctive physical environment and an artisan barbeque menu that emphasizes fresh flavors. No touchpoint was overlooked. The judges felt “they told a story with their design” and included “stuff you wouldn’t expect to see in a barbecue restaurant but is still on trend.” The branding was a particular standout to the judges who felt it was “consistent, thorough and well done.”
Images courtesy of Nice Branding Agency