Best New Concept Launch

Winner: Hogwood, Franklin, Tenn.

Hogwood started as a successful catering concept. For its first brick-and-mortar location, it was important that the physical space deliver the story of their successful roots while establishing a unique brand story, a distinctive physical environment and an artisan barbeque menu that emphasizes fresh flavors. No touchpoint was overlooked. The judges felt “they told a story with their design” and included “stuff you wouldn’t expect to see in a barbecue restaurant but is still on trend.” The branding was a particular standout to the judges who felt it was “consistent, thorough and well done.”

Images courtesy of Nice Branding Agency

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