Best New Prototype

Winner

Tijuana Flats, Orlando, Fla.

The new Amped Up prototype is a unique version of the chain’s Flat Outrageous design. It showcases the chain’s Hot Sauce Bar and its colorful wall murals while also bringing in new elements, including a grab-and-go area. To help drive sales, the takeout area was highlighted with illuminated signage. Additionally, traffic flow was delineated via a strategic seating arrangement and a clearly defined queuing area that features square tube railings and banquette seating. Our judges thought the new prototype was “current and trendy,” that “they appear to have spent their budget very wisely” and they created a “young, hip approach.”

Tijuana Flats seating

Tijuana Flats ordering

 Images courtesy of Tijuana Flats

Honorable Mention

Pizza Hut 0801a

Pizza Hut, Shreveport, La.

Our judges noted the design team capably “overcame some significant challenges” in reimaging the chain’s full-service “red roof” design in this new, delivery-based prototype.

Pizza Hut IMG 0773a

Pizza Hut 0620a 1

Images courtesy of Kevin Falconer

Honorable Mention

Panera prototype

Panera Bread, Downers Grove, Ill.

The judges thought the “aesthetics” and “overall front of house design” was “very strong.” 

Panera Order kiosks 007

Panera seating 003

Images courtesy of Tony Soluri

Current Issue

rdd May June 2018 cvr