Luigi Di Ruocco is vice president of Mr. Espresso, his family’s 35-year-old artisan coffee roasting company and provider of espresso equipment, service and training to coffeehouses and restaurants in the San Francisco Bay Area and beyond. He’s also co-owner of Coffee Bar, a three-unit group of specialty coffee cafes that showcase Mr. Espresso’s single-origin, oak-roasted beans.
Jesse Jacobs opened his first Samovar Tea Lounge in San Francisco 14 years ago, sensing that the time was right to introduce a tea-focused concept in the wake of the specialty coffee boom. He now operates two locations.
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