Opening new locations is a common occurrence for restaurant chains, but sometimes branching out can bring significant changes. As brands expand into nontraditional locations, or even just a new geographic area, challenges and exciting opportunities abound. Here we spotlight three brands and how they moved into nontraditional locations.
Putting in the time up front makes for a cost-efficient project in the long run.
Just a few years ago, no one had heard of pop-up restaurants, and now they’re seemingly everywhere you turn. And there’s good reason for that. Pop-up restaurants can be test runs, creative exercises and financially rewarding endeavors. More brick-and-mortar locations are dipping into the trend. One of the many challenges in hosting a pop-up restaurant is coming up with a design that looks permanent but is anything but — while doing so in a cost-effective and authentic way. Here, we spotlight three very different kinds of pop-ups with very different goals.