BUILT Custom Burgers opened its first location in Accra, Ghana.
MTY Food Group/Kahala Brands, the global owner/franchisor of the BUILT brand, signed an Area Development Agreement with Nidal Ezzedine, owner of Sophara International Ltd.
"BUILT Custom Burgers has high quality products that allow the customer to customize their burger to fit their lifestyle or order one that is already created for them," said Nidal Ezzedine, CEO and owner of Sophara International Ltd. "Currently, there is a need in the West African market for a brand like BUILT Custom Burgers. BUILT Custom Burgers is the express version of its sister brand, The Counter, which also had a successful launch in Ghana. We feel very proud to bring BUILT Custom Burgers to the market of Ghana."
The relationship between MTY Food Group/Kahala Brands and Nidal Ezzedine will continue to grow as there are plans to expand BUILT Custom Burgers across Ghana and additional countries in West Africa.