Buffalo Wild Wings Pilots B-Dubs Express

Buffalo Wild Wings, Inc. will pilot two new small-format locations in the Minneapolis metro market this summer.

 

B-Dubs Express will provide the brand’s food and atmosphere in a fast-casual setting. Each location will measure approximately 2,500 square feet with seating for about 35 to 50 Guests. The spin-off will maintain popular menu items — wings, chicken tenders, and buffalo mac and cheese — and the chain’s commitment to providing TVs so sports fans can watch their favorite teams.

A selection of adult beverages will be offered including draft and bottled beers, and wine. Delivery will also be available through a partnership with DoorDash.

“These first two locations in Minnesota will provide a great opportunity for us to test an alternative format and gain learnings as we continue to look for ways to meet the changing needs of today’s consumers,” says Todd Kronebusch, vice president of market development for Buffalo Wild Wings.

This is part of an overall trend of adapting casual-dining chains — and wings-focused chains in particular, of late — to a fast-casual format. Recently, Hooters opened Hoots and Hurricane Grill and Wings opened Hurricane BTW

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rdd Nov Dec 2017 cvr