Put the Customer Experience First

Would your spouse believe that you've changed simply because you drop a couple of hundred dollars on some expensive new denim and a designer jacket? (Well, my wife tells me that she expects more.) The trades are filled with stories of restaurants reimaging and redesigning their stores, often including quotes from the CEO or CMO about building the brand. Without question, a store's appearance is an essential component of a brand and keeping the brand relevant to customers. However, many redesign efforts result in limited, short-term impact because, like the new denim and jacket, they're only cosmetic changes.

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Smashburger 3.0: Designs on Casual Dining

It's only five years old, but the fast-growing Smashburger "better-burger" chain just unveiled its third design iteration. That's more significant design changes than many established chains have pulled off in two or three times that span.

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Kitchen Shrink: Reducing Kitchen Footprints

The drive to reduce kitchen footprints is essential to deliver foodservice to more convenient locations with a reasonable investment.

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High Touch: Tablet Technology in Restaurants

Tablet technology puts flexibility, control – and fun – in customers' hands.

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Car-Charging Stations Let Restaurant Guests “Fuel” Up

Car-charging stations have popped up in the parking lots of grocery stores, big-box retailers, even hotels – allowing electric car owners to recharge while they shop or sleep.

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More than the Menu is Green with Tossed’s New Prototype

The emerging chain debuts a new eco-friendly design.

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rdd Nov Dec 2017 cvr