Smoothie King Franchises, Inc., unveiled its new store design with the opening of two new locations in South Florida, one in Miami and one in Fort Lauderdale. The design reinforces the company's new positioning of offering "purpose-based smoothies for every need."
Features include the company's new logo, visuals reinforcing the brand's purpose-driven positioning and a comfortable seating area.
The new design "immerses our guests into Smoothie King's new brand positioning," says Bret Cunningham, vice president of design and construction. "From the comfortable seating atmosphere to the ease of ordering your favorite smoothie, we're excited to unveil these new designs in the South Florida market."
Smoothie King has 28 franchised and company-owned locations throughout Miami-Dade, Broward and Palm Beach counties, with 7 additional units planned to open over the next year. The company is targeting 30 to 40 more stores throughout South Florida over the next few years and 940 new franchised and corporate locations domestically over the next 4 years.