Family-friendly pizza buffet chain Cicis has experienced 16 consecutive quarters of same-store sales growth through Q1 2017, and the company credits its brand revitalization launched in 2013 with making it happen.
A new store design, launched in 2016, has also resonated. By the end of the year, the company expects to have nearly 40 of its 430 restaurants reimaged with Cicis’ updated, modern design and service model.
The company has signed multiple development agreements with franchise partners representing more than 70 restaurant commitments in 12 states, with 15 corporate and franchised restaurant openings planned for this year.