Best New Chain Prototype

Awarded to the best new prototype and branding package rolled out by an established brand

Entry requirements:

  • Only projects completed between January 1, 2016, and August 1, 2017, are eligible.
  • All entries must be submitted in a single PDF file that does not exceed 10 MB or 25 pages.
  • Before and after images must accompany new prototype award entries.
  • Entries must include a floor plan and photos.
  • Floor plans may be submitted separately as a jpg or PDF.

Every entry must include the following on the first page:

  • Full/complete name of operator/owner company
  • Headquarters location (city, state)
  • New prototype launch date
  • Number of units featuring new prototype as of May 1, 2016, and locations
  • Unit size (square footage) and number of seats
  • Brief description of concept and menu style
  • Average check
  • Project budget
  • Project team (include members from the operator company, architects, designers, contractor and other relevant parties)
  • Design/consulting firm direct contacts and operator direct contact

All entries must touch on the following project details (please address the questions below in 750 words or less; you may use photos between text to illustrate points):

  • Describe the motivation/objectives for developing a new prototype.
  • What were the biggest changes/improvements made over the previous prototype?
  • Describe new design and materials highlights.
  • What were some of the challenges and how did the project team address them?
  • What steps were taken to drive new efficiencies into the operations?
  • What impact on average unit opening costs did the new prototype have?
  • What impact on traffic and sales has the new prototype had?
  • Were new green or sustainable features introduced in the prototype? If so, please describe.
  • What makes this an award-worthy prototype?
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Current Issue

rdd May June 2018 cvr